BLA organizes its apps into six lines: Little Games, Personal Editorial, Objects, Tactile and Sensory, Inclusion, Children and Family. Seen from outside, it looks like an org chart, the kind of structure a company draws in a meeting before starting to produce. It was not like that.
The apps came first. The lines formed afterward. BLA started by making, one app, another app, one more, each one born from a concrete need or a concrete wish, without the obligation to belong to a pre-existing category. Only with some of them in the world did the pattern become visible.
It is an important difference. A blueprint is drawn before the construction and the construction obeys it. A quilt is the opposite: it is stitched piece by piece, and the design appears when you step back and see the whole. The six lines of BLA are quilt, not blueprint.
This has a good consequence. When the category comes first, it limits: you can only make what fits the boxes you already drew. When the category comes afterward, it describes: you made what made sense, and the structure adjusted to accommodate it. No BLA app was trimmed to fit a line. The lines are what formed around the apps.
That is why a new line can open at any moment. When an app appears and does not fit comfortably in any of the existing lines, that is not a problem. It is just the sign that a new line is being born. That is how the sixth came up: an app that asked for a territory of its own, and the territory was recognized.
This way of organizing protects BLA from a common trap. Companies that draw the whole roadmap before starting tend to get stuck to it, even when reality has changed. BLA does not have that problem, because its roadmap is descriptive. It tells what is being done, it does not tie down what can be done.
It does not mean an absence of strategy. It means the strategy is in the rule of each app, in the voice, in the quality standard, and not in a grid of categories decided too early. The lines are a way to see what BLA already is, not a cage of what it might become.
When you look at the six lines today, you are looking at a photograph, not a promise. They show the design that has appeared so far. If a year from now there are seven, or eight, it will not have been because the plan changed. It will have been because the quilt grew, and the long view found a new pattern.