It can sound like a boast. Notas BLA wants to be the best markdown editor on the App Store. It is not a marketing line. It is a product standard. It was the first question that organized the build. It was the last question that organized the finished version. And it will keep being the question that organizes everything that comes next.
The standard belongs to Ivan Grycuk, founder and director of BLA Publicações e Conteúdo Digital. He has been writing for thirty years, started in HTML at eight years old in 1996, MBA at ESPM, ten years in medical and pharmaceutical communications, the PODharmonizar podcast in Spotify’s top 15%. Whoever writes that much starts missing a notes tool that does not get in the way. Apple Notes stores but does not export properly. Bear is elegant but is a monthly subscription. Obsidian is powerful but asks for a learning curve. Ivan wanted an app that opened fast, wrote in markdown without showing the syntax, and had a button to turn a note into an Instagram carousel. It did not exist. He built it.
The first decision is editorial typography. Notas BLA uses serif New York for body text (Apple’s native reading font, designed for prolonged reading), monospace IBM Plex Mono for code and eyebrows, Literata for the exported Carousel. It is not the generic system font. Each piece is a decision. The result is that the app looks like a magazine page, not a utility screen.
The second decision is invisible markdown. You type two hashes before Title, and the screen shows a large title in serif without showing the hashes. You type two asterisks around a word, it becomes bold without you seeing the asterisks. For whoever has never heard of markdown, the app looks like a common text editor. For whoever knows markdown, it is efficient. The two groups coexist.
The third decision is the embedded Carousel. Button on the editor top bar. You write a note with sections marked by H2, tap the button, each section becomes a card ready for Instagram in three sizes (Standard, Square, Stories). Rendered in SwiftUI Canvas with editorial typography, exported straight to Photos. In two seconds. It is the signature feature of the app.
The fourth decision is the open folder in iCloud Drive. Your notes do not live in a proprietary database. Each note is a pure .md file, visible in Finder, editable by any text tool. Anti-lock-in by design. You use it while it makes sense. When it does not, you take it with you.
The fifth decision is anti-extractive. No ads. No login. No data collection. No subscription. One-time purchase, no recurring charges. You pay once, download on all your Apple devices (universal iPhone, iPad and Mac), use forever. The rule is simple: a productivity app does not need a monthly fee.
The best markdown editor on the App Store, for BLA, is the app that respects the reason the person opened a markdown editor. Whoever opens one wants structure, calm, easy export. Notas BLA delivers all three, plus the Carousel that no one else delivers. You can download it now. You can throw it away tomorrow. The app will not ask anything beyond letting you write.
